FaZe Clan wants to take over the esports industry.

FaZe Clan wants to take over the esports industry. Though they’re known mostly as an esports team, FaZe Clan defines themselves as a media company, influencer marketing agency, and even an ecommerce business. The group of pro gamers and content creators collectively have 214 million viewers who tune into their social and streaming channels, and make up their devoted fandom. While FaZe has faced some controversies, they’re making major advertising deals, working on an apparel line, and leading the esports influencer industry. (NYT)