Unique experiences, social responsibility, and sustainability will help Millennials decide where they’re shopping for Black Friday. A new Shopify report reveals young shoppers are more likely than older generations to care about these three things, with 51% of Millennials saying they are more likely to by a product from a store that offers a unique shopping experience during the Black Friday/Cyber Monday weekend, compared to 39% of all respondents. Millennials are also more likely than older generations to shop on these holidays, and YPulse’s recent holiday shopping survey found 77% of 19-37-year-olds are planning to shop on Black Friday or Cyber Monday. (Chain Store Age)
