Universities are buying students’ data to make themselves more exclusive.

Universities are buying students’ data to make themselves more exclusive. College Board, which owns the SAT, is reportedly using college entrance exams to sell the names and personal information to colleges to help these institutions recruit students, inflating their number of applicants and rejection rates, which boosts their exclusivity. Currently, odds of admission at “elite schools” are lower than they ever have been—helping to “[stoke] the environment of anxious families.” (WSJ)