ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Gen Z and Millennial sports fans want content “beyond live games,” creating a “generational shift” for leagues and teams.

Gen Z and Millennial sports fans want content “beyond live games,” creating a “generational shift” for leagues and teams. Video management platform Imagen reports that four times as many of these young viewers watch non-game sports content than Boomers, and 78% are “dual screening” while watching live games. The opportunity to deliver content like funny videos, player stats, behind-the-scenes clips, and more is clear. YPulse’s sports research also shows that 70% of 13-37-year-olds agree: “I don’t need to watch sports games live to keep up with what’s going on”. (Business Wire)