Barkbox and Glossier have released an unexpected collab: makeup dog toys for Millennial brand stans. The cult makeup brand and dog subscription service teamed up to create two products for the Brandoms’ pooches, sharing customers in the process. The social media-friendly dog toys, Balm Dogcom and Toy Brow, look just like their human counterparts—and quickly sold out. Though this may seem like an unlikely collab, Barkbox and Glossier are digital-first brands that have gained cult followings and both brands benefit when they cross-pollinate those devoted shoppers. (ModernRetail)
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