Cheetos hit the runway for New York Fashion Week with Flamin’ Haute Couture.

Cheetos hit the runway for New York Fashion Week with Flamin’ Haute Couture. Models of all sizes, shapes, and skin tones strutted the runway in fiery outfits, and rapper Saweetie took the stage to play her summer hit list in a red sequined look topped off with Hot Cheetos barrettes. But guests didn’t just engage with the Brandom through what they saw on the catwalk: There were also Cheetos-based beverages and sushi, Instagrammable selfie spots, and a free beauty station for getting “Dangerously Cheesy Brows,” “Fiery Flamin’ Hot Eyes,” and other “Chester Cheetah-approved services.” (THR)