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YouTube’s top channel Ryan ToysReview is in hot water with the FTC for serving up sponsored content to kids.

Sep 10 2019

YouTube’s top channel Ryan ToysReview is in hot water with the FTC for serving up sponsored content to kids. The seven-year-old creator has over 21 million subscribers and 31 billion lifetime views, and has ad deals with Colgate, Carl’s Jr., and Walmart. According to complainant and consumer watchdog Truth in Advertising, not disclosing these deals to viewers amounts to “deceiving millions of young children” on a “daily basis.” Though Ryan’s parent argues they “strictly follow all platforms’ terms of service,” Truth in Advertising claims that the channel’s ad-identifying cues are not enough. (BuzzFeed News)