Logomania is back—but it’s not the ‘90s trend you might remember. Brands like Champion and Gucci are letting designers get creative as they reimagine logos to be a part of the art of the piece, rather than a marketing-fueled afterthought. Also, young shoppers’ minimalism coexists, rather than clashes, with today’s logos. A FIT chairperson explains, “Consumers want smaller, less obvious logos…Too large of a logo detracts from the marketing message and makes it appear that the marketer is shouting.” (Fortune)
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