iHeartMedia is blurring the line between podcasts and radio by airing their podcasts on their stations.They’re slating pre-recorded podcasts in between music and talk radio segments as part of a new Sunday Night Podcasts program. Not only are is iHeartMedia hoping to cross-pollinate their digital and traditional touchpoints, but they’re also building out a new breed of advertising product to tap young consumers that listen to podcasts. (The Verge)
