Trader Joe’s is staying true to their brand with an “oasis” of a YouTube channel.

Trader Joe’s is staying true to their brand with an “oasis” of a YouTube channel.While other food-related brands are trolling each other with oddly human brand personas (ahem, Sunny D), Trader Joe’s has decided to keep things simple and soothing on their recently launched YouTube channel and podcast. Their digital presence is full of short videos showcasing recipe ideas, factory production lines, and behind-the-scenes glimpses into the business’s inner goings-on, like an employee training session at Trader Joe’s University. (Fast Company)