Famous Birthdays is Gen Z’s Tiger Beat—and it gets four times more unique visitors than Teen Vogue every month. The site started out as a straightforward directory of Hollywood stars’ birthdays, but after noticing searches for YouTubers and influencers, it expanded to online celebs. Over 20 million people come to Famous Birthdays each month to find out the age, star sign, or hometown of their favorite online stars, including industry talent scouts. Plus, the site lets users up and down vote their favorites—a major source of clout for up-and-comers. (The Atlantic)
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