Instagram hiding like counts will change the game for influencers and marketers.

Instagram hiding like counts will change the game for influencers and marketers. The platform is in the process of testing a “less pressurized environment,” where users can see who liked their posts but not how many likes other users receive, in several markets. As it rolls out, marketers will have to shift from focusing on likes, which could mean partnering up for more Stories short-form videos. Meanwhile, influencers will have to shift to engaging with the Instagram community in a way that goes beyond a single “like.” (CNBC)