General Mills is looking to kids and senior citizens to boost cereal sales. The two demos are the most likely to still eat cereal for breakfast. Kids like the sugary taste while their parents like the convenience, and older people seek out cereal for nutritional qualities like fiber. But the brand hasn’t forgotten Millennials, who still like to snack on their nostalgic favorites: they’ve teamed up with rapper Travis Scott to push Reese’s Puffs and have covered Cinnamon Toast Crunch boxes with “Cinnamojis.” (CNN)
