Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

General Mills is looking to kids and senior citizens to boost cereal sales.

Jul 22 2019

General Mills is looking to kids and senior citizens to boost cereal sales. The two demos are the most likely to still eat cereal for breakfast. Kids like the sugary taste while their parents like the convenience, and older people seek out cereal for nutritional qualities like fiber. But the brand hasn’t forgotten Millennials, who still like to snack on their nostalgic favorites: they’ve teamed up with rapper Travis Scott to push Reese’s Puffs and have covered Cinnamon Toast Crunch boxes with “Cinnamojis.” (CNN)