The NFL’s biggest concern isn’t concussions or Kaepernick—it’s hooking the next generation.

The NFL’s biggest concern isn’t concussions or Kaepernick—it’s hooking the next generation. Accused of “killing” live TV sports, the Post-TV Gen is shifting their content consumption to streaming and social media and the NFL needs to meet them there. Expanding three initiatives they’ve already started will help: continuing to cut down broadcast game lengths, leaning into their digital partnerships with the likes of Twitter and Amazon, and making more licensing deals akin to their Fortnite collab. (SI)