Old Navy is playing into ’90s nostalgia with its new marketing strategy featuring spots with stars of “Beverly Hills 90210,” New Kids On The Block, and now The Backstreet Boys.

Old Navy is playing into '90s nostalgia with its new marketing strategy featuring spots with stars of “Beverly Hills 90210,” New Kids On The Block, and now The Backstreet Boys. Old Navy’s target consumer grew up during this time and it wants to form an emotional connection with customers who long for simpler days. (Bloomberg)