Planters Peanuts is the latest unexpected brand to release a hot sneaker collab. Their brand-themed, limited-edition basketball shoe Crunch Force 1 is available for pre-order by “snack lovers and sneakerheads” this week—for a cool $170. And yes, Mr. Peanut’s face (and monocle) is featured. This isn’t the first time the brand has made a surprise marketing move, to reach young consumers: they brewed up a limited-edition craft beer (Mr. IPA-Nut) earlier this year. (CNN)
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