With moderation “having a moment,” sobriety influencers are on the rise. Accounts like Sober Evolution post inspirational quotes and memes, information on sober events, and “sponcon for sober-branded lifestyle products.” Hashtags like #SoberSaturday, #SoberAF, and #SoberCurious appeal to both young consumers who want to test out sobriety, the “sober curious,” and those who are making a life change by giving up alcohol completely. Meanwhile, famous partiers who have “reformed” are becoming influencers known for their sober lifestyles. (Vox)
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