Wine brands are changing things up to appeal to Millennial drinkers (who aren’t buying what the Boomers did). Fine wine especially struggles to reach this group, who are cost-conscious before all else—but that might be a boon for others. According to E. & J. Gallo, Millennials “don’t view wine as a formal beverage but as a casual social beverage,” which impacts their choices. The brand thinks elitist wine marketing is passé, and has pivoted their products—shrinking their bottle size, introducing cans, and providing more trendy flavors—to appeal to the next generation. (Fortune)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
