Comedy Central uses digital to drive young viewers to its network. The cable channel is baiting audiences with sharable content for social media but keeping the good stuff on their channel. The strategy seems to be working: The Daily Show saw a 15% upswing in ratings in 2019 compared to last year after getting a digital overhaul. And according to Comedy Central, it’s now the number one late-night program for 18-34-year-old Millennials. (Fast Company)
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