Ring-shopping is getting a Millennialized update with virtual try-ons at Helzberg Diamonds stores. The augmented reality feature will let brides-to-be try on over 100 ring styles at 200 of the diamond retail outlets and share the images of their digital bling with friends and family via social media and email. Helzberg Diamonds is getting retail tech right by tapping AR in a way mainly only beauty brands and furniture retailers have so far. (MediaPost, Retail Dive)
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