Tide is going beyond products with a wide rollout of their laundry service, pledging to open 2,000 stores by the end of 2020.

Tide is going beyond products with a wide rollout of their laundry service, pledging to open 2,000 stores by the end of 2020. They’ll also be adding drop-boxes to apartments, retailers, and college campuses to cater to time-strapped young consumers who can use the Tide Cleaners app to coordinate their (optionally eco-friendly) laundry care, dry-cleaning, drop-off, and delivery. YPulse found that 19% of Millennials have used a laundry service to save time, and the number of consumers seeking time-saving solutions is only rising. (CNBC)