American Eagle is luring Gen Z shoppers to their store with a $50,000 pair of sneakers.

American Eagle is luring Gen Z shoppers to their store with a $50,000 pair of sneakers. The brand is teaming up with Urban Necessities (who specializes in sneaker resale) for an in-store pop-up at their NYC location. Special-edition shoes from the likes of Nike and Supreme will be on display for sneakerheads to purchase and pair with American Eagle apparel. American Eagle doesn’t expect shoppers to splurge for some of the expensive kicks but does think the products will bring them to the store and leave a lasting impression. (Business Insider)