“Every day we die a little bit more,” so eat some ice cream—says Halo Top’s nihilistic new ad campaign. In the brand’s latest string of commercials, a Halo Top ice cream truck driver doles out frozen treats to pessimistic adults over happy-go-lucky kids, making sure to leave the kids with bleak life lessons—like congratulating a six-year-old on being “one year closer to the inevitable” for his birthday. The Instagrammable ice cream brand is reinforcing its catch phrase “Ice Cream for Adults” and appealing to young consumers’ dark side. (Adweek)
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