TikTok is rewiring social media by filling feeds with algorithmic, rather than your friends’, content.

TikTok is rewiring social media by filling feeds with algorithmic, rather than your friends’, content. And it’s working. TikTok is arguably the first platform since Snapchat to be adopted by teens en masse, and it’s because the video app unabashedly prioritizes “engagement for engagement’s sake.” Your main feed (called “For You”) is filled before you follow anyone with content curated using artificial intelligence. TikTok also doesn’t shy away from sending daily reminders to log back in—all in an effort to take up as much time as possible. (NYT)