The Bachelor franchise is churning out more than 20 brand-coveted influencers each season. And these celebrities aren’t coy about cashing in: one talent agent explains they’re turning their Instagram into “QVC on steroids.” He adds that they reach affluent female Millennials and “convert better” than “bigger names and bigger celebrities”—hitting a sweet spot for brands like fertility bracelet Ava and wellness subscription box FabFitFun. Why do they resonate? Because they feel like friends, not just celebrities. (Adweek)
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