Corona is crossing into LaCroix territory with new flavors coconut, guava, and passionfruit—all with a lime twist. The “malt beverages” are debuting nationwide in time for summer, complete with a campaign accompanying the launch. The “premium spiked refresher” is Corona’s latest effort to appeal to health-conscious Millennials, following last year’s launch of Corona Premier, which is getting a 12% percent media spend boost on ads that tout “lower carbs, lower calories, higher expectations.” (Ad Age, Grub Street)
