Esports fans can earn cold, hard virtual currency for clicking on Gillette’s Twitch ads. Eleven Twitch livestreamers are creating content promoting Gillette products, and viewers who click will earn Twitch Bits—a virtual currency redeemable on Amazon and other sites. Gillette has been one of the most aggressive players in the esports space, and this partnership shows how brands can leverage Twitch’s parent company Amazon. (Marketing Dive)
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