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Does marketing “real women” with “real bodies” actually set up another unattainable standard?

Mar 13 2019

Does marketing “real women” with “real bodies” actually set up another unattainable standard? When brands like Aerie and Dove define what a “real” woman looks like, they’re transferring power from one group (namely, white, skinny models) to another conventionally attractive group—placing bounds on how “real” woman should present, suggesting for instance that “real” woman don’t wear much makeup. The lesson? Brands are making strides, but still can learn more about being Body Positive for young shoppers. (The Atlantic)