A $70 billion industry is selling sleep to stressed out young consumers. The anxiety economy is boosting everything from bath products to coloring books, and the quest for rest is feeling its halo effect. From $270 weighted blankets to $210 eucalyptus duvets, it’s no wonder that 20% of Gen Z & Millennials told us in our Wellness Intensified trend they’ve increased their spending on their quality of sleep in the past 12 months. (Fast Company)
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