While most media companies stake their fate on SVODs, Viacom is getting creative to stem sliding profits. As the Post-TV Gen continues to cut (or never connect) the cord, second quarter revenues fell 6% year-over-year for the media giant best known for youth-focused networks like Nickelodeon and MTV. Looking ahead, they’re sticking to niche streamers like Noggin, scaling their ad-supported Pluto TV service, and instead of prioritizing original content (ahem, Netflix), they’re licensing and producing series for others, like Hulu’s Pen15. (Business Insider)
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