To promote the recent premiere of John Wick: Chapter 3, Fortnite gamers can play as John Wick himself.

To promote the recent premiere of John Wick: Chapter 3, Fortnite gamers can play as John Wick himself. A new John Wick “skin” (or avatar appearance) and gear are available for purchase in the game. There’s also a limited-time play mode called “Wick’s Bounty,” which Fortnite teased when the character’s iconic house appeared in the game about a week ago. The move follows the success of Avengers game modes, showing that this marketing strategy is becoming a more mainstream way to reach Gen Z. (The Verge)