The humble pea is becoming a diet staple amid the vegan food boom. Companies like Beyond Burger and JUST Inc. use the veggie to make fake meat, egg substitutes, and much more. The combined rise of veganism as a top food trend and Mintel’s finding that 30% of 18-34-year-olds say that they or someone in their household avoids soy has poised peas to take over the meat-free market. Experts estimate pea protein sales will quadruple by 2025, and processing facilities are opening in droves to keep up with demand. (Bloomberg)
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