Instagram account The Shade Room has evolved into “a media empire.” The account first known for its celebrity gossip has over 15 million followers, and report reaching roughly 32 million people each week. They’ve built a community that calls themselves Roommates, and expanded onto several social channels, raking in a 50% net profit that supports black businesses. Now, they’re expanding their influence with new verticals like The Shade Room Teen and original programming. (Fast Company)
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