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In other retail news, Victoria’s Secret’s sales struggled all through 2017—and this year is off to a bad start, too.

Jan 10 2018

In other retail news, Victoria’s Secret’s sales struggled all through 2017—and this year is off to a bad start, too. The brand blamed its initial declining sales on dropping its swimwear and apparel categories, but they have yet to rebound a year and a half later. With declines continuing, some are looking at increased competition from indie retailers like True & Co. and big brands like Madewell—which recently launched its own intimates line. Moving beyond the infamous “formulaic annual fashion show” and aligning with young consumers’ body positive mindsets might be necessary. (Fashionista)

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