CVS is getting real, with a new initiative that will mark which in-store images are digitally altered and which are not. We predicted 2018 would be a year of peak skepticism for young consumers, meaning they’re questioning everything and expecting more transparency than ever. CVS Health hopes the show of authenticity will inspire trust, and tap into “empowerment among girls.” The brand is embracing the body positivity movement, saying they were inspired by stats like, “80 percent of women feel worse about themselves after looking at beauty ads, and 42 percent of girls in grades one through three want to be thinner.” (CBS)
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