Abercrombie & Fitch’s reputation and sales are bouncing back, as their efforts to win back young consumers appear to be working.

Abercrombie & Fitch’s reputation and sales are bouncing back, as their efforts to win back young consumers appear to be working. Recent sales projections predict the brand will see sales growth in the high-single digits, with slightly higher net positive sales. They wiped their slate (and their Instagram) clean and have made efforts to appeal to The Genreless Generation: they expanded their size range, created more diverse marketing campaigns, and most recently rolled out a gender-neutral kids’ clothing line. (24/7 Wall St.)