“[T]he Story Wars” between Instagram and Snapchat escalated this week, and they’re not just copying each other anymore.

“[T]he Story Wars” between Instagram and Snapchat escalated this week, and they’re not just copying each other anymore. Instagram is trying to speak teens’ language by adding animated GIFs to stories, courtesy of GIPHY’s massive library. Meanwhile, Snapchat is rolling out a way to share stories across the web and yes, other social media platforms, that could put plenty of new eyes on their user-created content. In sum, Instagram is making a move to win over some of Snapchat’s young user base while Snapchat is reaching beyond their typical teen audience. (Wired, AdAge)