MillerCoors is launching a new beer brand to appeal to young consumers.

MillerCoors is launching a new beer brand to appeal to young consumers. Two Hats will feature lime and pineapple flavor varieties with low alcohol content and a low price point to “give 21- to 24-year-old drinkers, who don’t consider beer to be great-tasting and affordable, an option they can get on board with”—according to the Two Hats brand manager. The new brand is targeting those who just turned 21 to bring new legal drinkers into the MillerCoors fold before they’re lost to wine and craft beer. (Milwaukee Business Journal)