The Blonde Salad, BryanBoy, and other fashion influencers aren’t just documenting fashion, they’re leading the way. And it’s no wonder. Tina Craig once sold $20,000 worth of merch over Instagram Stories in just 24 hours, while The Harvard Business Review estimates Chiara Ferragni generated nearly $10 million in revenue over the course of a year. And influencers aren’t just changing the way fashion is advertised but what makes it off the runway in the first place. What they wear shows that everyday people can rock things that only models used to dare try on, re-defining luxury to be more accessible than ever. (The Cut)
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