How has Hello Kitty stayed relevant to young consumers for over 40 years?

How has Hello Kitty stayed relevant to young consumers for over 40 years? By tapping into virtually all of today’s trends. Sanrio banks on nostalgia by creating Instagrammable products, meals, and apparel, inspiring over 8.5 million #HelloKitty posts. The company has also created meme-able new characters, like the lazy egg Gudetama (a mascot of Sang culture) and the Red Panda Aggretsuko, who takes out her corporate frustrations on the mic at after-hours karaoke in her YouTube show. There’s even a line of Hello Kitty wines, featuring Millennial-favorite, rosé. (Eater)