Glossier turned a popular deli into a limited-run pop-up experience. The beloved cult-beauty brand has taken over Rhea’s Café in San Francisco, where customers can now order a Korean Steak Sandwich and try on Glossier lip balm at the same time. Glossier products are displayed throughout, and though the café’s owner “thought it was insane when they first approached” him, the experiential marketing move is proving to be a creative win for both. (Eater)
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