ESPN is struggling in the streaming era but hopes subscription services will get them back in the game. Viewership for Monday Night Football declined 6% season over season and experts predict the drop will reach 14% from 2010 to the end of this year. However, revenue is rising from ESPN Demands and ESPN+ as more young consumers seek live programming in a direct-to-consumer model. ESPN is also pushing for more mobile-first programming and changing their slate of shows up, “tinkering with voice and tone.” (Variety)
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