Target recently debuted a $5 rosé. They're joining the growing list of brands betting on rosé to appeal to young consumers, mixing three trends into one beverage: Gen Z & Millennials' penchant for anything blush-colored, confirmed preference for wine, and discount-hunting nature. California Roots Rosé is set to roll out to 80% of Target stores by the end of 2018. Is it any good? Well, according to Mic, “it does the job when the job is getting a little drunk.” (Fortune)
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