Spinmaster is reporting rising revenues and continues to churn out trending toys—even as other industry giants fail to stay ahead of indie upstarts and industry trends. The shutdown of Toys 'R' Us in the U.S. signals change for the industry, and could be a harbinger of what's to come for major brands. But from Bakugan to Hatchimals, Spinmaster's reliance on inventors has paid off. They're also fast to franchise, pairing successes like PAW Patrol with hit shows. Finally, they're making strategic acquistions, like Gund, a legacy brand that makes plush toys—a category the NPD reports is up 6% this year. (The Toronto Star)
