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Viral content creators could be Facebook’s biggest “critics.” Influencers have few options to monetize on the platform.

Apr 10 2018

Viral content creators could be Facebook's biggest “critics.” Influencers have few options to monetize on the platform. To start, they get no share in ad revenue, which one influencer calls “the biggest bait-and-switch of all time” because “They’ve been promising monetization from the moment we got in.” And the recent algorithm change has only made matters worse for influencer marketing. In an effort to cull clickbait and fake news, Facebook forced viral videos off of feeds. They also no longer allow creators to be paid for posting videos to publishers' pages, ending another revenue stream. (NYTimes)