More publishers are rolling out product lines, and they’re tapping their editorial audiences to get them right. Goop, Clique Media, and Food52 have all developed surveys to figure out exactly what their readers want before they develop anything for digital (and sometimes IRL) shelves. Some media companies even foresee their ecommerce efforts out-earning their editorial, blurring the lines of what’s shoppable and what's not today. (Digiday)
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