Following in Fenty Beauty’s groundbreaking footsteps, CoverGirl is launching foundation in 40 shades. The Diversity Tipping Point generation is demanding that the beauty industry be more inclusive so major brands are taking cues from indie frontrunners. The release of TruBlend Matte Made Foundation is the makeup brand’s next step toward bringing young consumers back to the drugstore in the wake of their recent rebrand. (Refinery29)
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