The Boy Scouts went after female recruits, so the Girl Scouts are fighting back with a new campaign.

The Boy Scouts went after female recruits, so the Girl Scouts are fighting back with a new campaign. Both organizations have faced declining membership in recent years, but while the Boy Scouts decided to up their numbers by blurring gender lines, the Girl Scouts is continuing to push a female-focused message. The new campaign focuses on famous prior scouts and emphasizes that the organization is about more than just cookies. But will that be enough to incentivize the Genreless Generation to sign up? (AdAge)