NEW GEN Z 101: Unlock & Outlast Microtrends

Rihanna is the business-savvy influencer of the moment.

May 15 2018

Rihanna is the business-savvy influencer of the moment. The Millennial-loved celebrity’s makeup line went viral while her new lingerie line is selling out. Not to mention the success of her collab with Puma. How does she do it? She appeals to The Diversity Tipping Point generation with inclusive shades in her makeup line and her body positive size range in her lingerie line. She also opts for lower price points, and making her merch more affordable has actually upped her average consumer spend above lines like Kylie Cosmetics. (Billboard)