Young consumers are using their purchasing power to make brands take a stance, according to new data from DoSomething Strategic.

Young consumers are using their purchasing power to make brands take a stance, according to new data from DoSomething Strategic. Over half of 13-25-year-olds have purchased from a brand to support a cause they care aboutwhile 40% have actively boycotted a brand they disagreed with. Consumer activism is their way of speaking up, according to DoSomething who summed up that “Gen Z believes that everything—from what you buy to where you eat—can make a political statement and they wield that power far more often than they engage in traditional politics.” (MediaPost)